Prove · Business Insights
Know what worked before the review starts.
See campaign risk, lead quality, delivery and partner performance in one place, so you can prove what happened before anyone asks.
Business Insights. Prove where leads came from, what happened next and which campaigns need attention.
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Reporting›Business Insights›Summary
Business Insights · Summary
FiltersTimeframeLast 24 monthsAdvertiserAll advertisersMax 24 months
Campaigns
186
In Progress 18 · Upcoming 6
Total Leads
58,210
Valid · Caution · Invalid
Delivered
51,002
To CRMs
Billable
48,711
Advertiser billable
Deleted
612
Created then removed
Processed
146,820
Inc. reprocessing
% Reprocessed
9.1%
Of processing volume
Process Volume
146.8k
All campaigns
Campaign Risk · In Progress
uncapped excludedHigh
22%
Medium
31%
Low
39%
Not categorised
8%
Top 10 Publishers · valid leads
Madison Logic104
Intentsify96
BizTech Media72
DemandWorks73
Spiceworks50
DeliveredNot delivered
Leads created & invalidation rate
DayWeekMonth
formcampaign_apiconvertr_connectpublisher_api_v2.4connected_app_linkedin
Lead Data by week
| Week | Camp. | Valid | Inv. | Caut. | Deliv. | Ret. |
|---|---|---|---|---|---|---|
| W14 | 24 | 1840 | 122 | 88 | 1610 | 24 |
| W15 | 26 | 2104 | 161 | 102 | 1842 | 31 |
| W16 | 28 | 2298 | 145 | 96 | 2018 | 28 |
| W17 | 27 | 2412 | 188 | 110 | 2104 | 35 |
| W18 | 29 | 2640 | 154 | 120 | 2341 | 22 |
Processing Data by week
W14
W15
W16
W17
W18
First processingReprocessing
Top 10 Advertisers
Northwind Tech · Acme Cloud · Helios SaaS · Intentsify Stack · OrbitData · ...
Jump to section
Allocations
Publisher bands
Pacing
Fulfilment risk
Forms
Validation + UTM
Events
Cvent + CSV
Asset QA
Landing page checks
Connections Hub
Ingest → deliver
Value Transforms
Standardise fields
Processr
Job pipeline
Enrichment
Fill + append fields
Routing
Rules + retries
AI Assistant
Reporting + setup
Business Insights
Summary report
Governance
Policy + audit
Data Journey
End-to-end overview