Process · Enrichment
Fill the gaps. Append the signal. Never overwrite the lead.
Universal Enrichment connects your campaigns to any external service - ZoomInfo, Apollo, HubSpot, an intent provider or your own CRM - on a bring-your-own-license basis. Convertr runs the call during Processr and decides field-by-field what to fill and what to append.
Enrichment. Bring your own provider keys. Convertr fills gaps, appends new fields, and never overwrites the lead's own answers.
Running1/6
1 / 6
app.convertr.io/campaigns/eu-it-decision-makers
acme-media
AM
Campaigns›EU IT Decision Makers›Processr›Enrichment
Enrichment
Submitted lead · L-9041
Form capture · /whitepaper
first_namePriya
last_nameShah
emailp.shah@northwind.com
job_titleempty
company_nameempty
company_revenueempty
cityempty
What's missing
Not enough to score or route
- ✕No job_title - can't filter by seniority.
- ✕No company_name or company_revenue - can't size the account.
- ✕No city - can't route by territory.
Universal Enrichment runs in Processr → Enrichment tab, before delivery.
Jump to section
Allocations
Publisher bands
Pacing
Fulfilment risk
Forms
Validation + UTM
Events
Cvent + CSV
Asset QA
Landing page checks
Connections Hub
Ingest → deliver
Value Transforms
Standardise fields
Processr
Job pipeline
Enrichment
Fill + append fields
Routing
Rules + retries
AI Assistant
Reporting + setup
Business Insights
Summary report
Governance
Policy + audit
Data Journey
End-to-end overview