Process · Value Transforms
Make every lead speak the same language.
Leads arrive in different formats. Convertr standardises names, titles, countries, phone numbers and custom values, so reports add up and teams stop fixing data by hand.
Value Transforms. Set one data standard once, then reuse it across every campaign.
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app.convertr.io/campaigns/eu-it-decision-makers
acme-media
AM
Advertisers›TechSignal›Value Transforms›Group: EU Standardisation
Advertiser · Value Transforms
Incoming lead · publisher #4471
Standardisingfirst_name
jane
last_name
DOE
email
JANE@ACME.COM
job_title
CTO
country
United Kingdom
phone
442071234567
Group: EU Standardisation
Imported from Advertiser·
Transform · job_title
CTO → Chief Technical Officer
·
Transform · country
United Kingdom → GB
·
Manipulation · Casing
first_name, last_name, email
·
Manipulation · Trimming
first_name, phone
·
Manipulation · Regex Find & Replace
phone → +44 20 #### ####
·
Manipulation · Concatenation
full_name = first_name + last_name
Processr · Value Transforms job
Added on the campaign to activate the imported Advertiser group on every lead.
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Allocations
Publisher bands
Pacing
Fulfilment risk
Forms
Validation + UTM
Events
Cvent + CSV
Asset QA
Landing page checks
Connections Hub
Ingest → deliver
Value Transforms
Standardise fields
Processr
Job pipeline
Enrichment
Fill + append fields
Routing
Rules + retries
AI Assistant
Reporting + setup
Business Insights
Summary report
Governance
Policy + audit
Data Journey
End-to-end overview