Process · Value Transforms

Make every lead speak the same language.

Leads arrive in different formats. Convertr standardises names, titles, countries, phone numbers and custom values, so reports add up and teams stop fixing data by hand.

Value Transforms. Set one data standard once, then reuse it across every campaign.

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app.convertr.io/campaigns/eu-it-decision-makers
AM
AdvertisersTechSignalValue TransformsGroup: EU Standardisation

Advertiser · Value Transforms

Incoming lead · publisher #4471
Standardising
first_name
jane
last_name
DOE
email
JANE@ACME.COM
job_title
CTO
country
United Kingdom
phone
442071234567
Group: EU Standardisation
Imported from Advertiser
·
Transform · job_title
CTO → Chief Technical Officer
Transform
·
Transform · country
United Kingdom → GB
Transform
·
Manipulation · Casing
first_name, last_name, email
Manipulation
·
Manipulation · Trimming
first_name, phone
Manipulation
·
Manipulation · Regex Find & Replace
phone → +44 20 #### ####
Manipulation
·
Manipulation · Concatenation
full_name = first_name + last_name
Manipulation
Processr · Value Transforms job
Added on the campaign to activate the imported Advertiser group on every lead.